The Online Market in Italy

The B2c eCommerce Italian market is expected to grow well over 40% in 2005 (compared to 2004) reaching, based on the final balance data, € 2.800 millions.

The lower annual growth rate currently registered with respect to the rate recorded during the 2003-2004 period, between 60 and 70%, is mostly due to the slowing down of the economy growth rate, especially in the turism sector that had pulled the economy in the last couple of years.

> sales trend
numbers in millions of euros