Verify potentiality of product selling
The story of e-commerce in this land presents some meaningful datas:
- Birth explosion of e-commerce sites;
- A strong high mortality.
Many firms tried selling their products directly, but some of them retired in good order, others survived only without doing e-commerce a real assest in his selling policy.
> competition panorama of italian market
* datas from Politecnico di Milano Competition panorama of market give us the chance to do some interesting remarks: in Italy you have a dramatical mortality rate of sites dedicated just to e-commerce compared with a strong growth of them.
It comes clear from research by Politecnico di Milano - June 2004 – that between 2003 and 2004 41% of e-commerce sites didn’t resist against the impact of this reality.
This natural parting remarks how difficult for success in B2C world (Business to Consumer) are some basic elements like i.e. having an efficient tecnology interface with integrated system of:
- Order management
- Logistic management
- Turnover management
- Integration with management software
- Interface actualising in real time.
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