Identification of Market Keys

After a preliminary analyse we’ll give all needed information in order to create a business plan and to build a development model in internet world togehther with firm employees. It is necessary to verify if the firm, due to her own nature and thank to treated categories in knowledge of commodities, is good for a quick incoming in e-commerce.

It is important to remark that not all producers may have convenience in operating directly on the market (or through tools like buy.it). In some cases just the products haven’t the good characteristics; in other cases the too general model couldn’t help the products in their own development.

Buy.it proposals are the following:

> Management involving

This element is the most meaningful. Often, in big firms too, the leaders are not enough involved in the project and this situation obstructs good results. Buy.it gives a start condition before coming in the firm partnership: to involve in the project one or more person of firm marketing. It is a necessary condition, but not enough. The whole firm has to believe in the project and try to let the idea to develop.

> Offer of product right for e-commerce

The offer of product on-line has to be competitive with traditional tools not only for quality of service but also for costs. Especially in italian market buying by Internet is considered by the customer as an opportunity for sparing and not only a comfort.

> Tecnology competence

In our case this element is a characterization factor of our offer; actually buy.it offers to his own customers a whole tecnology support, needed to create, develope and manage just the e-commerce.

> A right management of advertising

The most difficult task is without doubt letting the site to be visibile and to attract a sufficient (and more and more growing) number of contacts and customers: the asked competence for managing this problem is something different from the one used to promote the activities in traditional and not web ways .